The Reebok Foundation

The Reebok brand is leading a fitness revolution spearheaded by the belief that fitness has the power to improve people’s mental, social and physical wellbeing. Our goal is to break down fitness barriers and provide tools for people to get fit for life. This is not only our business: it is our mission. This dedication is infused in everything that we do and is apparent in our products, partnerships, employee engagement and our social purpose.

First introduced in 2010, Reebok’s Social Purpose Platform aims to foster a global connection to our belief that the power of fitness can change the world by improving the human condition. We believe that fit people can contribute to fit communities.

Based on this belief, Reebok uses philanthropy, innovation and research to address barriers to fitness in the developed and developing world with two innovative programmes.

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1 Comment on "The Reebok Foundation"

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  1. LUZ BONILLA says:

    My name is Luz Dary Bonilla and I am the founder of the Girls Light Foundation. This foundation to work with a mentoring program with girls between 10 and 16 years old. Girls are of limited economic resources and through the mentoring program, we seek to help these children, so that they are not victims of drugs, prostitution, sexual abuse or unwanted pregnancies. The girls every Sunday have recreational, sports and cultural activities, these activities encourage girls to use their free time positively.

    At the foundation, we believe that if a girl is educated, it is possible to avoid future social problems.

    I would like to know how I can link me to the founding of you, to be a strategic partner in the programs that you currently have.

    I appreciate your attention and time.

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