The Reebok brand is leading a fitness revolution spearheaded by the belief that fitness has the power to improve people’s mental, social and physical wellbeing. Our goal is to break down fitness barriers and provide tools for people to get fit for life. This is not only our business: it is our mission. This dedication is infused in everything that we do and is apparent in our products, partnerships, employee engagement and our social purpose.
First introduced in 2010, Reebok’s Social Purpose Platform aims to foster a global connection to our belief that the power of fitness can change the world by improving the human condition. We believe that fit people can contribute to fit communities.
Based on this belief, Reebok uses philanthropy, innovation and research to address barriers to fitness in the developed and developing world with two innovative programmes.